For years, realtors have questioned the value of open houses, and in some ways it’s understandable. Open houses are time consuming, expensive and you get a lot of people who are “just looking”. The real issue though, is that according to a 2013 National Association of Realtors, 45% of buyers believe they are important and helpful.
But there are other reasons open houses can be valuable. Since so many homes have videos, tours, floor plans and photos on the web, open houses can provide more access to eager buyers who are at a point where they want to physically view a home. Open houses also bring potential buyers into a neighborhood where they may not have otherwise visited.
Open houses can be a challenge for the agent and the homeowner, but they are still a valuable, and viable way to reach buyers.